Production - Fonts for Titles and Poster

Originally, as seen in our rough cut, we used one of the default fonts in Pinnacle for the titles in our trailer, but we decided that it would look more professional if we used a different font, and Pinnacle only gave us a narrow selection of fonts which we could use. Also, the title in our trailer and on our poster should be in the same font which we could not do if we used fonts from Pinnacle as we made our poster in Photoshop. After looking online, we found a website called www.dafont.com, which provides a large archive of fonts which are freely available. 

We chose to use this font on our poster, in our trailer, and on our website, as it fits in with the horror genre as it is not very over the top or showy, which would make a font more suitable for a film in another genre, like comedy. It is also easily readable, so people viewing any aspect of our promotional package will know what the film is called.

We used this font for the tagline on our poster, as it looks like it was written by a typewriter, a technology people would have used in the era when part of our film was set (the 1940's), meaning it fits in with the themes of the trailer, closely adhering our poster and trailer together, creating an effective promotional package.