Sunday, 21 September 2014

Research - Casting Ideas and Star Theory

The film our group is making a promotional package for will feature two young girls as the main characters. If our film was really being made and had the backing of real production companies, we would want star actors who fit in with our character descriptions to play them. This is because of the audience appeal generated by “star” actors. Stars can be defined in a number of different ways, these include:
  • Economic power – Is the star’s involvement in a film on its own enough to attract a large enough audience that would pay to see the film, regardless of the film’s genre or themes?
  • Profit – Do films the star is involved in make millions of pounds in profit for the film’s producers?
  • Fame – How well known and popular does a star have to be on a global scale? Can stardom be split into different levels based on fame (A-List – Z-List)?
Richard Dyer’s 1998 book The Stars states that “stars are commodities produced and consumed on the strength of their meanings.” This essentially means that stars are created by the film industry to sell films and generate profit. The amount of money and hype they generate is based on their level of fame and appeal.


Chloe Moretz would be a good casting choice for our production as she fits the desired age range and appearance for our protagonist Scarlett. She also starred as the eponymous Carrie in the 2013 remake, proving her ability to be a protagonist in films of the horror genre, and giving her a reputation among genre fans, thereby increasing her level of stardom, making the film more likely to succeed.

Carrie Trailer:

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