Research - How our Trailer Would be Viewed

If our group’s trailer were for a real film, I would like the trailer to be viewed in cinemas as part of the trailer reels for other horror films as this would allow the film to be marketed to people who enjoy films similar to ours. Also, the trailer could be shown on television, most likely on later in the day to allow the trailer to show more scary content, as well as being on a channel aimed at our young target audience, for example BBC Three or E4.

In addition to this, our trailer could be viewed on the internet through being uploaded to YouTube or Vimeo, as well as being featured on social networking sites such as Facebook. This means the trailer is more likely to be viewed by our young target audience as they spend more time on the internet. Also, adverts on social networking sites are often shown to people based on things they have shown an interest in, so our trailer will be viewed by people more likely to watch horror films like ours.

Use of the internet has become more prevalent in the marketing for films as the internet is becoming more available to the general public, with broadband deals frequently being packaged with Sky or BT Vision boxes, increasing ownership of computers (Households will often have more than one computer), and portable means of accessing the internet (Laptops, tablets, and smartphones) becoming more commonplace. The film industry has adapted to these changes by focusing their marketing more on web based campaigns.